Tuesday, March 08, 2011

Branding

Its so ingrained in our culture.

That the value of things are decided by the name on them.

That if you wear "such and such" clothes, "such and such makeup", have "such and such" kind of whatever etc. etc. that you belong "to such and such group".

You are branded by "your" brand.

Labeled by "your" labels.

Defined by the name.

"We are what we wear" mentality.

And we all buy into it.

We let others, the names, the people, define us.

Even I do it.

I realized recently just how much I let it define who I am.

My worth.

I'm SO proud of my iPod. SO proud to be carrying around a little piece of the all known 'Apple' brand. Something that says "hey, look at me, I have this awesome over-advertised electronic, surely that makes me better than you somehow..."
Even though I did originally buy my iPod because it was time for a new portable music device and it was what I had decided was more bang for the buck.
I still have succumbed to the branding of it.

Sure I don't wear American Eagle, Hollister, Hurley, Volcom, Abercromie & Fitch, Roxy or any of those oh-so-popular brands...they've never been attractive to me...too...preppy.
But when I get my hands on something Chanel...Prada...D&G...BCBG...yeah, then y'all better watch out.

Its the world.

The world, our culture, is trying to sell us something.

Everyday.

And thats the truth.

Everyday is a promotion.

Giveaways.

Sales.

Brainwashing us into believing that we need what ever it may be.

The mentality is so toxic its seeped in and tainted even the good stuff...even in the world of Christian apparel, there are certain 'brands' that seem to be "better"...that are more awesome to wear the certain tag.

But here's the truth of the matter.

“Therefore I tell you, do not worry about your life, what you will eat or drink; or about your body, what you will wear. Is not life more than food, and the body more than clothes?" -Matthew 6:25 NIV

Sure, our clothes can help express who we are and what we're all about, but a person is more than the clothes on their back.

And that's the truth.

1 comment:

Liberty said...

This is so true. It reminds me sort of of some TV show quote I once heard - a kid had given up wearing logo'd shirts because he wasn't getting paid for advertising. :P

Anyway. This is so true. Good post, and your blog is beautiful. :)))

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